Abstract:

Enterprises are in hot pursuit of MDM these days - MDM technology, strategy, tools, etc. What is often overlooked, yet fundamental to building such a foundational data capability, are the business and functional processes required to support and sustain the MDM effort. Without these fundamental data architecture elements organizations are effectively building their data program on a base of sand. This presentation discusses what Master Data Management is. What are the building blocks of a successful MDM program? This discussion is vendor and tool agnostic. It gets to the heart of what steps and processes your organization needs to have in place to master and manage your core data.

Bio:

Rhonda Freeman, Ph.D., is a respected researcher, teacher, and lecturer in the Information Technology field. Currently leading enterprise data architecture strategy for AutoTrader.com, Rhonda was a 2011 Information Technology Employee of the year finalist. An adjunct professor at Southern Polytechnic State University, she teaches in the Industrial Engineering department. Rhonda serves on the Systems Engineering Industrial Advisory Board influencing the direction of the systems engineering program. Rhonda attended the Georgia Institute of Technology on a Navy ROTC scholarship. After graduating with a Bachelors of Science in Electrical Engineering she began her career as a Naval Officer leading an oceanographic research team. Rhonda has built a proven track record in the field of modeling and simulation authoring over 25 publications, serving as sponsor chair for three international standards at the Institute for Electronic and Electrical Engineers, and leading research and development projects ranging from Information Warfare to development of a Fidelity Calculus. During this time Rhonda received her Master’s in Business Administration from Rollins College Crummer Business School and a Doctorate in Industrial Engineering from the University of Central Florida. An Atlanta native, Rhonda enjoys swimming, gardening, and playing her guitar.